Compensation is Lost in Translation
(Payscale Q3 Quarterly Campaign)
What’s the scariest, most nerve-wracking time of year for HR? Arguably, budget planning season.
Most HR professionals simply aren’t equipped to justify salary decisions to their higher-ups.
As the lead content strategist and writer for demand gen, I created a series of lead-generation assets, blogs, and social posts, giving HR the ammo to justify budgets — and get approval.
Please click the images below to view my work and campaign assets.
Lead Generation Asset (PDF)
- Downloads: 1,009 (756 net new names)
- Influenced Pipeline: $1,755,849
- Closed Won: $653,798
Lead Generation Asset (PDF)
- Downloads: 843 (541 net new names)
- Influenced Pipeline: $370,950
- Closed Won: $142,775
I took a big swing for this campaign as well: challenging the standard corporate practice of pay-for-performance.
Article
“Does pay-for-performance actually pay off?”
- Highest performing blog post in Q3 2025, racking up 2680 sessions
- Ghostwritten for our VP of Compensation and Marketing
I followed it up with a series of social posts.
- The social amplification kept the debate alive. Pairing a controversial stance with actionable insights, Compensation is lost in translation did more than generate leads — it established Payscale as the voice willing to say what others wouldn’t.