In 2025, Payscale launched Verse — an AI engine for determining employee pay.

Amazing product. Brilliant team. Few buyers.

Payscale asked me to create an “AI panel” for the largest HR conference (WorldatWork) to sell Verse.

Talking to Sales and Customer Success, I discovered HR professionals were reluctant to use new AI tools.

The rub? Many were already using ChatGPT.

So, I advised our panel of influencers to start with the basics. No futuristic Skynet-speak. Just practical ways HR professionals could use AI.

After the panel, attendees referred to the 2025 WorldatWork conference as the “Payscale show.”

Seizing this momentum, I quickly created our best-performing webinar in 2025, “How AI is reshaping pay decisions,” influencing 4.05M in pipeline and a shade under 1M in Verse upsell.

The net result? 

• 1,997 MQLs 

• 1,701 blog sessions 

• 20k+ LI impressions per post on average 

• 5.25M in influenced pipeline 
• 1.52M in Closed Won 

All because I introduced HR to AI as a friend, not a foe. While the internet buzzed with AI futurology, AI IRL cut through the noise with practical ways users could implement artificial intelligence today. 

Payscale finally had an AI story that landed.

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